Last year, hundreds of marketers enhanced their product knowledge and added "ExactTarget Certified" to their resumes with the debut of the ExactTarget Academy. This year, be sure you can say the same! If you're an ExactTarget customer or partner looking to expand your interactive marketing knowledge, make your job easier, or earn an industry certification to carry throughout your career, then Certification Training Day is a must-attend event for you.

Featuring key marketing strategies, a variety of exercises, and valuable content, Certification Day 2011 features the following courses:

~~Email Certification for Content Creation~~ SOLD OUT
Email Certification for Data and Subscriber Management
~~"Email Marketing LEAPS Advanced Practices Certification Workshop with MarketingSherpa~~ SOLD OUT
CoTweet Certification for Interactive Marketers
Marketing Certification for Deliverability
Inbox Tools Powered by Return Path Certification
Social Marketing ROAD Map Certification by MarketingSherpa
~~Developer Certification for API Web Services Foundations~~ SOLD OUT
Marketing Certification for Mobile Marketers

Email Certification for Content Creation

Email Certification for Content Creators will provide you with the foundational knowledge to create, send, automate, and track standard email campaigns. This class will put you on the "fast track" for learning the ExactTarget core and advanced email feature set so you can start delivering your email campaigns today. The primary focus of this course is on the email creation process with little time spent on data or subscriber management.

Price: $500
This 1.5 day course begins on Monday morning and concludes Tuesday at noon.

After completing this course, you'll be able to:

Create, save, and retrieve email content
Create relevant content using Dynamic Content
Extend the conversation by adding social elements in an email
Use A/B Testing to build a test process
Deploy an email using various tools
Automate date-based emails
Track and report on an email send

This class is ideal for:

ExactTarget customers or partners who are relatively new or have some experience using the ExactTarget email feature set and are looking for a way to accelerate their current email creation process.
Individuals who are responsible for creating, sending, automating, and tracking relevant email campaigns using ExactTarget's core and advanced functionality.

Last year, this class SOLD OUT. Don't make the mistake of waiting until it's too late to sign up!

Email Certification for Data and Subscriber Management

Email Certification for Data and Subscriber Management will help you analyze, extract the right information, and understand how to effectively use your data within the ExactTarget application. You'll receive foundational knowledge on the basics of creating and extracting the data needed for your organization's email campaigns. This class primarily focuses on data to support email campaigns and doesn't cover the email creation process.

Price: $500
This 1.5 day course begins Monday at 8:30 a.m. and concludes Tuesday at noon.

After completing this course, youll be able to:

Manage subscribers and attributes using lists
Utilize data extensions to manage data
Distinguish between data extensions and lists
Segment subscribers using groups and filters
Automate subscriber imports

This class is ideal for:

ExactTarget customers or partners who are relatively new to ExactTarget and/or have only limited experience using the application and want to accelerate their knowledge of how data is stored and retrieved.
Individuals using our core and advanced functionality who are responsible for importing, segmenting, and extracting data to support marketing email campaigns.

Last year, this class SOLD OUT. Don't make the mistake of waiting until it's too late to sign up!

Email Marketing LEAPS Advanced Practices Workshop with MarketingSherpa

with Jeff Rice and Adam Sutton of MarketingSherpa

Creating a successful email marketing strategy can greatly impact your organization. When done right, email can be one of the most effective tools you have in your marketing arsenal. However, today's email marketers face significant challenges in targeting audiences with relevant content, quantifying email ROI and improving email deliverability. To help you overcome these challenges, MarketingSherpa has developed a proven methodology with step-by-step tactics on how to maximize your email results. This course will provide proven tactics from real-life case studies and practical training on social media integration, deliverability, testing, measurement, and list growth.

This course includes a FREE copy of Jeff Rice's 2011 Email Marketing Advanced Practices Handbook—retail value of $397!

Price: $500
This 1 day course begins Monday at 8:30 a.m. and concludes at 5:00 p.m.

After completing this course, you'll be able to:

Top strategies on email and social media integration
Three dimensions of list growth tactics
Ways to execute an effective and engaging email campaign
Best practices for deliverability and measurement
Selecting optimal placement of email in the marketing and sales pipeline
Methodology for email testing and optimization
Most significant challenges to email marketing effectiveness
How to create relevant contagious content
How to develop and keep quality lists

This class is ideal for:

ExactTarget customers or partners looking for a step-by-step process for creating an effective email marketing strategy.

CoTweet Certification for Interactive Marketers

CoTweet Certification for Social Media Marketers will provide you with the expertise to leverage ExactTarget's CoTweet technology. You'll learn how to create social messages, monitor conversations about your brand on various social networks, and measure customer engagement. It's the perfect way to not only join, but uplevel the conversation happening about your brand.

Price: $500
This 1 day course begins Monday at 8:30 a.m. and concludes at 5:00 p.m.

After completing this course, you'll be able to:

Use the CoTweet Enterprise application
Manage multiple Twitter and Facebook accounts
Collaborate Twitter responses across multiple departments
Manage your social inbox
Engage with your followers and fans
Listen in on the real-time web
Monitor your brand(s)
Measure customer engagement

This class is ideal for:

ExactTarget customers or partners who have a strong interest in social media and utilizing it to succeed in sharing their message, monitoring their organization's presence, and measuring customer engagement in social media.

Marketing Certification for Deliverability

There's no point in creating world-class emails if they don't make it to the inbox. This course will provide you with the foundational knowledge of the components of strong deliverability and what can be done to help you and your clients. And because ExactTarget has the largest and most reliable deliverability team in the industry, you can be sure you're learning from the best.

Price: $250
This half day course begins Monday at 8:30 a.m. and concludes at 12:00 p.m.

After completing this course, you'll be able to:

Define commonly-used deliverability terms and concepts
Explain what a sender reputation is and why it's important
Build and maintain a good sender reputation
Utilize ExactTarget tools and technology available to help enable good deliverability
Outline the basics of email authentication
Know how to repair a damaged sender reputation
Identify what to do before, during, and after sending with regard to deliverability

This class is ideal for:

ExactTarget customers or partners who are looking to understand deliverability and its impact on email sends. This course is a prerequisite for the ReturnPath Product Certification.

Looking for a supplementary course? Why not sign up for Inbox Tools Powered by Return Path Certification Monday afternoon?

Inbox Tools Powered by Return Path Certification

This course provides product knowledge on how Return Path's features work, including Inbox Preview, Reputation Reporting, Inbox Detective, and Campaign Insight.

Price: $250
This half day course begins Monday at 1:00 p.m. and concludes at 5:00 p.m.

After completing this course, you'll be able to:

Describe the value of a partnership between ExactTarget and Return Path
Generate an Inbox Preview and Inbox Preview Report
Interpret the data available in Inbox Detective to improve deliverability
Incorporate a seed list into your email sends
Utilize Reputation Monitor in order to improve your reputation and overall deliverability
Use the data in Campaign Insight to design your emails for viewing

This class is ideal for:

Clients who are interested in understanding the deliverability tools available through Return Path.

Prerequisites:

This class assumes a baseline understanding of deliverability. Therefore, it's highly recommended that you attend the Marketing Certification for Deliverability course or equivalent deliverability knowledge and experience. If you have any questions about the deliverability knowledge needed for this course, please contact academy@exacttarget.com.

NOTE: If you are an ExactTarget partner who want to sell and position the Return Path feature set, you must attend the "Sales Certification for Return Path for Reseller Partners" course on Tuesday morning to earn your Sales Certification for Return Path for Reseller Partners. There is no additional charge for the session.

Looking for a supplementary course? Why not sign up for Deliverability Certification on Monday morning?

Social Marketing ROAD Map Certification by MarketingSherpa

with Sergio Balegno and Jen Doyle of MarketingSherpa

You know social media is important. But do you have a healthy strategy to support your social media marketing efforts? If your answer is no, don't worry - you'll get all the tools you need from this course. ExactTarget and MarketingSherpa have teamed up to bring you Social Marketing ROAD Map Certification , based on Sergio Balegno's Social Marketing ROAD Map. you'll gain the insights and best practices you need to successfully plan and implement your social media marketing strategy.

This course includes a FREE copy of Sergio Balegno's Social Marketing ROAD Map Handbook - a retail value of $397!

Price: $500
This 1 day course begins Monday at 8:30 a.m. and concludes at 5:00 p.m.

After completing this course, you'll be able to:

Plan an effective social marketing ROAD Map strategy - from start to finish, including:

Gathering intelligence on target audiences, social use, and competition
Defining objectives and aligning them with target audiences and social metrics
Creating a tactical plan of action and integrating your social marketing strategy
Selecting social platforms based on tactical effectiveness and architectural fit

This class is ideal for:

Marketers who are getting started in social media marketing, building a new social media strategy, or refining their existing strategy.
Those looking for best practices and insights on effective social marketing.

Developer Certification for API Web Services Foundations

The ExactTarget API Web Service Foundations Certification course will give you the basic understanding of how to integrate with ExactTarget's robust API, which uses the SOAP standard to implement web services that integrate to ExactTarget. This class will help you quickly learn the ExactTarget methods and objects to write API calls to ExactTarget's platform. All call examples and reference materials will be developed in C# .NET, utilizing Visual Studio Web Developer 2010 Express.

Price: $500
This 1 day course begins Monday at 8:30 a.m. and concludes at 5:00 p.m.

After completing this course, you'll be able to:

Define the type of API ExactTarget uses
Distinguish the differences between SOAP and XML API
Define the API IDs and how they are used
Define the Methods available in the ET API
Manage Subscriber Data using the API
Manage Portfolio Collateral
Manage Email Content
Retrieve Tracking Data
Send Triggered Email
Send Batch Email

This class is ideal for:

Developers who create programs or applications that integrate into ExactTarget:

Contract Developers for direct clients
In-house Direct Client Developers
Integrated and Embedded Partners that use ExactTarget's Interactive Marketing Hub

Prerequisites:

While experience with ExactTarget's API Web Service is not required, experience with SOAP and XML API is preferred.

Please bring your own computer to the course, as you will be configuring your own API Starter Kit, which will be used for future code development. You will also need to install Visual Studio Web Developer 2010 Express prior to the course: http://www.microsoft.com/express/downloads/.

Marketing Certification for Mobile Marketers

As consumers begin to move more rapidly from "regular" phones to smartphones, they increase their expectation that everything (especially information) should be portable. Are you delivering? In this workshop, gain a foundational knowledge of mobile marketing fundamentals through real-life examples and best practices that you can directly apply to your interactive campaigns. Collaborate with industry peers in this brainstorming atmosphere, where you'll consider the future of mobile marketing and its importance to your customers. By the end of the session, you'll walk away with an actionable plan to enhance your mobile marketing efforts.

Price: $250
This half day course begins Monday at 1:00 p.m. and concludes at 5:00 p.m.

After completing this course, you'll be able to understand and apply the following topics:

Mobile Trends, Usage, and Demographics
Mobile Strategy and Integration
SMS and MMS
Mobile Sites
Mobile Apps
Mobile Payments
Location-Based Services
2D Barcodes
Email on Mobile Devices
Mobile Metrics
Resources

This class is ideal for:

This class is ideal for digital marketers who seek to understand the mobile landscape and identify opportunities to meet customers where they're at (literally!), while growing their interactive program and overall business.

Looking for a supplementary course? Why not sign up for Deliverability Certification, which begins Monday at 8:30 a.m. and concludes at 12:00 p.m.

NOTE: If you are an ExactTarget partner and would like to sell and position the Return Path feature set, you can attend the FREE Sales Certification for Return Path for ExactTarget Partners on Tuesday morning.

*Certification Day Registrations purchased include vouchers for two FREE ExactTarget Academy online courses.

And because Certification Day is held the day before Connections 2011 kicks off, you'll be in Indianapolis with plenty of time to spare even after you’ve earned your new ExactTarget certification.