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Do your subscribers RULE? If so, your organization could be the recipient of a 2011 Subscribers Rule! Award. Each year at Connections, we recognize ExactTarget customers who successfully demonstrate the three tenets of ExactTarget's Subscribers Rule! philosophy within their interactive marketing programs:
- 1. SERVE the individual
- 2. HONOR subscribers' unique preferences for communication, content, frequency, and channel
- 3. DELIVER timely, relevant content that improves their lives
Nominations must be submitted by August 19, 2011 to be eligible.
Find the Award that best fits you below and Submit Your Nomination Today!
Award Categories
Best Email Campaign
Did you launch an email campaign this year through ExactTarget that blew your subscribers' socks off? To be eligible, your campaign must honor the tenets of Subscribers Rule! throughout all aspects of the campaign - from strategy, creative, and segmentation to relevance, integration, and results.
- New This Year: Awards given for Best Email Campaign in categories of B2C, B2B, and Small Business. Please indicate the appropriate category on your nomination form.
Best Social Media Campaign
Twitter and Facebook have become the key social platforms for customer interaction, providing brands with the opportunity to engage with customers and deliver an immediate, authentic experience. Tell us how you used ExactTarget featuring CoTweet to keep your brand human by listening to, learning from, informing, and inspiring your fans and followers.
Best Mobile Campaign
Did you meet your on-the-go subscribers where they were this year? Tell us how you used text messaging or another mobile marketing capability to meet the communication preferences of your customers, capture new subscribers, generate buzz, and drive results.
Best Email Design
It's no secret that great design can drive even greater results. Share a copy of the email design you're most proud of this year. Tell us how you tailored your design to fit your audience and how it positively impacted your business results. In addition to the proven lift in response, applicants will also be judged on the visual appeal of the design.
Permission-Based List Growth
If you used unique marketing strategies to acquire new subscribers, fans, or followers this year, we want to know about it! Tell us how you successfully grew your list while honoring subscriber permission and preferences along the way. Submissions should also include the percentage increase or raw number change in list size.
Grand Prize Awards
2011 Cross-Channel Marketing Campaign of the Year
Consumers demand a conversation with brands - not just through one channel, but integrated through all communication mediums they engage with every day. Email, mobile, social, and sites often function best when they're used together to meet these evolving consumer needs. Tell us how you implemented an integrated, cross-channel campaign to engage your subscribers, fans, and followers and achieve phenomenal business results. Eligible nominations will demonstrate the integrated use of at least two channels.
Reseller Partner of the Year
The 2011 Reseller Partner of the Year will have demonstrated excellence in cross-channel marketing strategy, design, integration, execution, and client success - all while honoring the three tenets of Subscribers Rule!
Embedded Partner of the Year
The title of 2011 Embedded Partner will be awarded to the partner with the best overall implementation of ExactTarget Embedded within the context of their software application. They will have demonstrated excellence in email marketing strategy, design, integration, execution, and client success - all while honoring the three tenets of Subscribers Rule!
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